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Wolves 0-4 Man City: Tijjani Reijnders ‘lovely guy’ and ‘top signing’

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Boss Guardiola has maintained last season’s disappointment was down to the number of injuries his side suffered, particularly losing Ballon d’Or winner Rodri to a serious knee injury for most of the campaign.

The Spaniard’s absence left a gaping hole and the centre of the park lacked real energy, with Nico Gonzalez signed for £50m from Porto in January and Reijnders added from AC Milan for £42.5m in the summer.

The Dutchman showed glimpses of his capabilities at the Club World Cup but gave fans in England a real taste of what to expect in the Premier League.

Reijnders said: “I saw the intensity and it is pretty hard, but it is nice to play in the Premier League and to score on my debut is always nice.

“I’m always trying to find space in the box and work to give assists. My type of game is to be a box-to-box player and help the team with goals and assists.”

Reijnders’ footwork and chipped pass for the opening goal was sublime, while there was nothing Jose Sa could do for his first-half goal which was clipped across goal and into the bottom corner.

There were also early signs of an understanding building up with star striker Erling Haaland as his disguised pass allowed the Norwegian to net his second goal.

As well as his goal contributions, Reijnders’ dominant performance is highlighted by the fact he had 82 touches of the ball and completed 52 of his 57 passes.

Reijnders also completed 22 passes in the final third – the second most in the City team behind Gonzalez (24).

With neither Rodri nor Phil Foden available as they return to full fitness, City’s midfield will be a force to be reckoned with once the duo make a comeback.

“Tijjani Reijnders is the star man for me,” former England full-back Chris Powell said on BBC Radio 5 Live.

“You will see a new-look Man City midfield and you still have Phil Foden and Rodri to come back – they have laid a small marker down.

“For City, it was a disappointing season for them last year, so they have got a lot to play for this year.”

West Virginia deploys National Guard to Washington

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West Virginia Gov. Patrick Morrisey (R) said Saturday that National Guard troops from his state would aid the Trump administration’s federal police takeover in Washington to help “make D.C. safe and beautiful.”

Morrisey announced the Mountain State would deploy “300-400 skilled personnel” to serve in the nation’s capital at the Trump administration’s request.

“West Virginia is proud to stand with President Trump in his effort to restore pride and beauty to our nation’s capital,” the governor said in a press release. “The men and women of our National Guard represent the best of our state, and this mission reflects our shared commitment to a strong and secure America.”

Trump earlier this week invoked a provision in Washington’s Home Rule Act to launch a crackdown on crime in the district, deploying more than 800 National Guard soldiers and federal officers to patrol the streets of D.C.

West Virginia Maj. Gen. James Seward told The Hill’s sister network NewsNation that the mission “aligns with our values of service and dedication to our communities.”

“We stand ready to support our partners in the National Capital Region and contribute to the collective effort of making our nation’s capital a clean and safe environment,” Seward continued. “The National Guard’s unique capabilities and preparedness make it an invaluable partner in this important undertaking.”

The White House also celebrated the addition of troops.

“The National Guard will protect federal assets, create a safe environment for law enforcement officials to carry out their duties when required, and provide a visible presence to deter crime,” a White House senior official said of the West Virginia National Guard deployment, per NewsNation.

Trump administration officials touted in recent days that hundreds have been arrested, and dozens of firearms seized since the federal takeover.

The Justice Department’s (DOJ) decision to name Drug Enforcement Administration (DEA) chief Terry Cole as the Metropolitan Police Department’s (MPD) “emergency police commissioner” was also heavily criticized as an overreach of the law. DOJ has since walked back the designation after D.C. Attorney General Brian Schwalb sued the administration.

Trump told reporters earlier this week that he hopes to ramp up operations in the district and announced plans to work with Congress to extend the 30-day takeover allotted in the standing law.

Amid the controversy, D.C. Mayor Bowser (D) has sought to calm tensions among local residents, who have protested the administration’s show of force.

“It has been an unsettling and unprecedented week in our city. Over the course of a week, the surge in federal law enforcement across DC has created waves of anxiety,” she wrote in an open letter. “I was born one year before Home Rule became law, and while our autonomy has been challenged before, our limited self-government has never faced the type of test we are facing right now.”

“My jobs are many right now. Part of my job is just managing us through this crisis and making sure that our government continues to operate in a way that makes DC residents proud,” she added.

Dogecoin Investors Remain Bullish Despite Price Decline, Commit About $3.42 Billion to Derivatives Market

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In the face of a nearly 4% price drop in the past week, Dogecoin (CRYPTO: DOGE) investors have demonstrated unwavering interest, pouring over 15 billion DOGE, or approximately $3.42 billion, into the derivatives market in the last 24 hours.

What Happened: A significant open interest in Dogecoin, pointing to a bullish sentiment among investors. Open interest is a measure of the total value of outstanding active futures contracts that investors have committed to Dogecoin.

Data from CoinGlass shows that Gate investors were at the forefront, with a total open interest of 3.29 billion DOGE, valued at $750.20 million.

This accounts for 21.92% of the total open interest. Binance was a close second with 20.13%, as investors committed 3.03 billion DOGE worth approximately $688.92 million.

Bybit, OKX, and Bitget rounded out the top five, with respective commitments of 2.05 billion DOGE, 1.71 billion DOGE, and 1.58 billion DOGE. These commitments are valued at $467.01 million, $388.56 million, and $358.71 million in fiat currency.

Also Read: Dogecoin Set To Soar 2,600% and Hit $1 Trillion Market Cap, Says This Crypto Analyst

Alongside the rise in open interest, there has been an increase in whale activity, with a large holder transferring 400 million DOGE from Robinhood, indicating potential accumulation moves in anticipation of a bullish rally.

Despite the recent dip in price, the open interest figures ignite hopes for a potential recovery. Should Dogecoin bounce back, market participants are likely to set their sights on the $0.30 price level, as previously hinted by its technical indicator.

Why It Matters: The surge in open interest and whale activity in Dogecoin, despite its recent price decline, indicates a strong belief among investors in the cryptocurrency’s potential for recovery.

This bullish sentiment, coupled with the significant amount of capital committed to the derivatives market, suggests that investors are positioning themselves for a potential rally in the near future.

The movement of a large amount of DOGE from Robinhood further fuels this speculation, hinting at possible accumulation moves in anticipation of a price surge.

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Analyst Forecasts Mammoth 200% Surge for This Dogecoin and Shiba Inu Competitor

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This article Dogecoin Investors Remain Bullish Despite Price Decline, Commit About $3.42 Billion to Derivatives Market originally appeared on Benzinga.com

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Trump shifts ceasefire position ahead of Zelensky talks

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Getty Images Donald Trump and Vladimir Putin stand side by side and speak as they pose for photos after their arrival for the US-Russia summit Getty Images

Donald Trump has said he wants to bypass a ceasefire in Ukraine to move directly to a permanent peace agreement after his meeting with Russian President Vladimir Putin.

In a major shift of position, the US president said on Truth Social following Friday’s summit that this would be “the best way to end the horrific war between Russia and Ukraine”, adding ceasefires often “do not hold up”.

Trump will welcome Volodymyr Zelensky, Ukraine’s president, to Washington on Monday and urged him to agree to a peace deal.

Following a phone call with Trump after the summit, Zelensky called for a real, lasting peace, while adding that “the fire must cease” and killings stop.

Trump’s comments indicate a dramatic shift in his position on how to end the war, having said only on Friday ahead of the summit that he wanted a ceasefire “rapidly”.

Ukraine’s main demand has been a quick ceasefire before talks about a longer-term settlement, and Trump reportedly told European leaders beforehand that his goal for the summit was to obtain a ceasefire deal.

Meanwhile, multiple news outlets reported on Saturday that Putin had presented an offer that involved Ukraine handing over complete control of its eastern Donetsk region, which is 70% occupied by Russia.

In return, Russia would reportedly agree to front lines being frozen and other unspecified concessions were apparently offered.

The US president, who has previously said any peace deal would involve “some swapping of territories”, is said to have relayed the offer to Zelensky in a phone call following the summit.

Just days ago, Ukraine’s president ruled out ceding control of the Donbas region – made up the regions of Luhansk and Donetsk – saying it could be used as a springboard for future Russian attacks.

The BBC’s US partner CBS has reported, citing diplomatic sources, that European diplomats were concerned Trump may try to pressure Zelensky on Monday into agreeing to deal terms he and Putin may have discussed at the summit.

CBS quotes sources as saying that Trump told European leaders in a call after the summit that Putin would make “some concessions”, but failed to specify what they were.

In an interview with Fox News following Friday’s summit, Trump was asked what advice he has for the Ukrainian leader, to which he responded by saying “make a deal”.

“Russia’s a very big power and they’re not,” he added.

Getty Images German Chancellor Friedrich Merz and Ukrainian President Volodymyr Zelensky stand next to each other at podiums as they attend a joint press conference at the Chancellery following a virtual meeting hosted by Merz between European leaders and US President Donald TrumpGetty Images

Ahead of Friday’s summit, German Chancellor Friedrich Merz hosted a virtual meeting with Zelensky, other European leaders and Trump

Trump had previously threatened “very severe consequences” if Putin did not agree to end the war, last month setting a deadline for Moscow to reach a ceasefire or face tough new sanctions, including secondary tariffs.

Little was announced by way of an agreement by either president following Friday’s summit, but Trump insisted progress had been made.

On Saturday, Putin described the summit as “very useful” and said he had been able “set out our position” to Trump.

“We had the opportunity, which we did, to talk about the genesis, about the causes of this crisis. It is the elimination of these root causes that should be the basis for settlement,” the Russian president said.

Meanwhile, the “coalition of the willing” – a group of countries that have pledged to strengthen support for Ukraine that includes the UK, France, and Germany – will hold a call on Sunday afternoon before Zelensky’s visit to the White House on Monday.

Getty Images Keir Starmer shakes hands with Volodymyr Zelensky as he greets him on the steps of 10 Downing StreetGetty Images

Starmer hosted Zelensky at Downing Street ahead of the US-Russia summit in Alaska, with the pair agreeing there was “a powerful sense of unity and a strong resolve to achieve a just and lasting peace in Ukraine”

A group of European leaders, including French President Emmanuel Macron, German Chancellor Friedrich Merz and European Commission President Ursula von der Leyen, said “the next step must now be further talks including President Zelensky”.

The leaders said they were “ready to work” towards a trilateral summit with European support.

“We stand ready to uphold the pressure on Russia,” they said, adding: “It will be up to Ukraine to make decisions on its territory. International borders must not be changed by force.”

UK Prime Minister Keir Starmer praised Trump’s efforts to end the war, saying they had “brought us closer than ever before”.

“While progress has been made, the next step must be further talks involving President Zelenskyy. The path to peace in Ukraine cannot be decided without him,” he said.

And in Kyiv, Ukrainians have described feeling “crushed” by the scenes from Alaska.

“I understand that for negotiations you shake hands, you can’t just slap Putin in the face when he arrives. But this spectacle with the red carpet and the kneeling soldiers, it’s terrible, it makes no sense,” Serhii Orlyk, a 50-year-old veteran from the eastern Donetsk region said.

Amid bitter partisanship, permitting reform is a golden opportunity for bipartisanship

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With states now fighting over redistricting maps, America’s two political parties will need an opportunity to work together again. Permitting reform is one issue that is just right for this, even amidst an apparent trifecta. Strengthening American energy production has long been a bipartisan issue, as it fosters economic growth, protects national security, and increases the energy supply to drive down or stabilize utility costs for U.S. households in the face of growing demand.

There has never been a better time for it. Done right, it secures American global leadership for another century. While recent debates around tax credits have made this issue seem increasingly partisan, reforming our existing energy permitting process is something on which lawmakers on both sides of the aisle largely already agree. Congress should capitalize on consensus to pass comprehensive permitting reform legislation.

Debates surrounding energy tax credits in the One Big, Beautiful Bill Act, in particular, brought energy production back into the spotlight this year. Reconciliation can leave bitter feelings, but permitting reform has a chance to offer both parties something they dearly want — energy dominance, reduced emissions, fewer arcane rules, and less back and forth political games undermining the development of new energy projects. All energy production would benefit from permitting reform.

America’s permitting system should be a gateway for energy projects. Right now, it’s a bottleneck. Unpredictable processes and delays in approval are bringing new developments to a grinding halt. With the rise of AI and a digital world that increasingly relies on data centers, global energy demand has spiked.

Congress is now tasked with ensuring that American energy production can keep pace with this demand and not fall behind foreign adversaries vying for our position as the global leader in innovation and technology.

But as of late, lawmakers have remained stagnant on addressing permitting reform. Yet, while demand for all energy production is on the rise, Democrats have a lot less to fear from loosening rules than they may think. The vast majority of projects stuck in grid connection queues are renewable — over 95 percent of proposed new generation capacity is solar or wind. Much-needed reform to the approval process could free up all new projects, strengthen American energy dominance and unleash clean energy all at once.

Permitting reform has long been a bipartisan issue. Last year, Sen. John Barrasso (R-Wyo.), then-ranking member of the Senate Energy and Natural Resources Committee, and then-Senate Energy and Natural Resources Committee Chairman Joe Manchin (I-W.Va.), introduced the Energy Permitting Reform Act of 2024 aimed at streamlining and expediting the approvals process. While this legislation was not ultimately passed, it is a prime example of members reaching across the aisle to drive movement on this front.

Most recently, a bipartisan group of governors made an urgent call for permitting reform. “It shouldn’t take longer to approve a project than it takes to build it,” said Oklahoma Gov. Kevin Stitt (R). He also highlighted the bipartisan nature of the issue, “Democrats and Republicans alike recognize permitting delays weaken U.S. economic growth, security and competitiveness. Governors from both parties are working together to inject some common sense into our permitting process.”

Voters in both parties agree. Recent polling conducted by Cygnal found that two-thirds of respondents agree that Congress should modernize permitting rules to accelerate completion of energy projects and reduce long-term cost pressures.

Some conservative stalwarts will never support anything they see as helping clean energy, while some environmental activists are more concerned with punishing fossil fuel companies than they are with actually addressing climate change. These short-sighted visions represent the horseshoe of scarcity, decline and pessimism that has plagued American energy politics for decades.

They believe we can succeed only by taking from the other side. America cannot afford delay. A dangerous world requires energy dominance in all industries, including new ones like clean energy. Moreover, Americans deserve to know that they will have reliable, accessible energy needed to power their businesses and residences. Permitting reform will make energy access more reliable, more abundant, cheaper and much cleaner. All Americans, and our planet, will win. The only losers will be those profiteering from political polarization.

With some energy tax credits phasing out sooner than originally planned, many energy producers want to act swiftly to get new projects up and running. The permitting process, as it stands, is their biggest obstacle. As we head into the fall, our lawmakers should keep the cross-partisan opportunity on permitting reform top of mind.

Liam deClive-Lowe is the co-founder of American Policy Ventures, an organization that builds projects to help policymakers collaborate and get things done.

Kevin O’Leary Says New Executives Get No Stock Options, No Benefits, And No Full-Time Title Until They Prove Themselves, Just Like The Swiss

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Kevin O’Leary says he has completely changed the way he hires executives, and is apparently taking inspiration from Swiss business culture.

The investor and television personality explained in a recent post on X, “No stock options, no benefits, no full-time title… until they prove it. I learned this from the Swiss, and it’s revolutionized our operations.”

O’Leary described the approach in a video, using the example of hiring a new CEO for a growing venture. Once he narrowed the field to two candidates, he asked one: “Would you consider becoming a contractor for six months as opposed to a fully empowered employee, and we’ll pay you 30% more than your base contract’s going to be? No stock options, no benefits for the six-month period. But wouldn’t you like to test us first?”

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The idea, he said, is to give both sides the chance to “road test” each other, making sure the candidate integrates well with the existing team and the parent company. “Don’t you want that experience?” he recalled asking. In this case, the candidate agreed.

O’Leary calls it an “apprentice” model, common in Switzerland and across Europe, where the focus is on confirming a cultural fit before offering a permanent position. “We don’t do [this] in America,” he said. “And we should do it.”

He noted that about two-thirds of candidates complete the trial and move on to full-time roles with stock options and benefits. The remaining third leave on good terms, having gained valuable experience but deciding the position isn’t right for them. “We’re not firing anybody,” he said. “Those Swiss guys got it right.”

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For O’Leary, this hiring method is just one example of his direct approach to business. “Business is binary. There are winners and losers. You either make money or you don’t,” he posted on X last year. He believes success requires relentless effort, especially for young entrepreneurs. “If you want to succeed in business you have to work 25 hours a day because there’s someone across the world who will kick your a*s if you don’t.”

'Oh my word!' – Cox reverse scoops Singh Dale for six

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Watch as Jordan Cox reverse scoops Ajeet Singh Dale for a “ridiculous” six during the Oval Invincibles game agaisnt Welsh Fire.

Obamacare faces a subsidy cliff — don't bail it out without reform

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The controversy over the 2010 Affordable Care Act dominated Barack Obama’s presidency. The implementation of ObamaCare caused health insurance premiums to soar and nearly collapsed the market entirely. The Biden administration responded by flooding the system with expanded federal subsidies, which are set to expire at the end of 2025.

To stop premiums for older workers with pre-existing conditions from suddenly leaping by $10,000, Republicans will need to extend part of this additional funding. But in return, they should insist on reforms to allow healthy Americans to purchase better value insurance with their own money.

The Affordable Care Act required health insurers to cover individuals with pre-existing conditions at the same price as enrollees who signed up before they got sick. As a result, premiums more than doubled, millions of healthy enrollees dropped coverage and many insurers abandoned the market.   

The Affordable Care Act kept the individual health insurance market from falling apart completely by providing subsidies to low-income enrollees. But individuals earning more than $62,600 in 2025 would have faced full premiums without any assistance. 

Those unsubsidized enrollees felt the full pain of the Affordable Care Act’s premium hikes. The legislation allows insurers to charge older enrollees up to three times what they do the youngest, and so unsubsidized premiums for near-retirees can be huge. This year, the benchmark unsubsidized premium for a 61-year-old individual in Washington, D.C., is $15,402 per year.   

Rather than fix ObamaCare’s structure, the newly-elected Democratic Congress in 2021 threw money at the problem with the American Rescue Plan Act. By expanding eligibility for subsidies to higher earners, the act reduced the cost of health insurance for a 61-year-old earning $70,000 from $15,402 to $5,950 — with federal taxpayers covering the difference. That legislation also expanded the generosity of subsidies for lower earners. Those earning $22,000, who would have contributed $756 to the cost of insurance under the original Affordable Care Act, would get it entirely paid for by the federal government.  

This approach has been hugely expensive. In May 2022, the Congressional Budget Office estimated that subsidies for the Affordable Care Act would cost $67 billion in 2024. Last June, following a renewal of the American Rescue Plan Act’s increased subsidies, the Congressional Budget Office’s revised cost estimate for 2024 surged to $129 billion.   

A recent Paragon Institute report found that this leap in cost owed much to a surge in enrollment among those who received coverage free of charge. Paragon estimated that such enrollees accounted for nearly half of new enrollment, and that 5 million people may have misreported their income to claim free coverage, costing taxpayers an additional $20 billion. 

Insurers eagerly welcomed the influx of new healthy enrollees, who had not deemed it worth purchasing insurance from the individual market until the federal government paid the entire price. Such newcomers proved enormously lucrative, as they used less medical care than existing enrollees but generated the same revenue. Democrats, who received twice as much in campaign contributions as Republicans from Blue Cross Blue Shield in 2024, eagerly boasted about reducing the number of uninsured Americans, with little concern for the cost. 

The expiry of the American Rescue Plan Act subsidies is now looming again, set to expire at the end of 2025. It will be up to a Republican president and Republican-led Congress to find a way forward.   

Fiscal conservatives have little appetite to pay for renewing all the expanded ObamaCare subsidies. But nor will they feel comfortable letting the American Rescue Plan Act’s enhanced subsidies expire entirely, as this would result in a $10,000-per-year premium hike on thousands of middle-income near-retirees.   

Congress should focus on targeted support by eliminating the cap on eligibility for the Affordable Care Act’s original subsidies, which limit premiums at 9.5 percent of income, to avoid a sudden benefit cliff for those with incomes just above $62,600. But they should also let other expansions of subsidies expire. 

In return, Republicans should insist that Americans be allowed to obtain discounted premiums if they purchase insurance before they get sick. In 2017, President Trump allowed Americans to do this by purchasing short-term insurance. However, in 2024, the Biden administration limited the duration of these plans to four months. This came following pressure from big insurers, who claimed that allowing the expansion of such plans would prevent them from cross-subsidizing enrollees with pre-existing conditions by overcharging those who signed up while healthy. 

In reality, the restriction of these affordable plans has served mostly to inflate insurers’ profits. Healthy enrollees remain able to purchase short-term plans afresh every few months; it is only those who subsequently become sick who are deprived of coverage. Regulatory protections for the long-term coverage of enrollees in non-ObamaCare plans should be strengthened; not weakened. 

Furthermore, with the extension of the American Rescue Plan Act’s premium cap, federal subsidies taxpayers directly subsidize most enrollees. It is therefore unnecessary to also prohibit healthy enrollees from obtaining insurance plans which offer long-term coverage at good value for their money. 

Chris Pope is a senior fellow at the Manhattan Institute. 

Gold prices risk ‘blow-off top’ like 2011

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Gold prices risk ‘blow-off top’ like 2011 originally appeared on TheStreet.

Carley Garner is a long-time futures trader who has seen a thing or two over a career that has lasted over 20 years, including gold market rallies and sell-offs.

The massive rally in gold stocks this year to north of $3,357 per ounce has caught her attention, and not in a good way.

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Gold prices are up over 28% year-to-date in 2025, and the size and speed of the move (and the reasons behind it) remind her of a similar rally 14 years ago in 2011. Back then, the outcome for gold bugs wasn’t fun.

“The 2011 top was met with a 45% haircut that took nearly a decade to recover,” according to Garner.

Gold has rallied over 28% in 2025, but not everyone is convinced it can continue to climb higher.Image source: Costaseca/Lucas/AFP via Getty Images
Gold has rallied over 28% in 2025, but not everyone is convinced it can continue to climb higher.Image source: Costaseca/Lucas/AFP via Getty Images

Gold has enjoyed a perfect storm this year as macro crosscurrents hamstring the Fed’s monetary policy, GDP slips, and the U.S. debt outlook worsens.

Unemployment has risen to 4.2% from 3.4% in 2023, CPI inflation of 2.7% is stubbornly above the Fed’s 2% inflation target, the World Bank says GDP is expected to fall to 1.4% from 2.8% last year, and debt experts say the One Big, Beautiful Bill Act passed this year will add $3.4 trillion to the U.S. debt by 2034.

Related: Analyst expects gold to fall off the ‘Wall of Worry’

The risks have hammered the US Dollar, causing the Dollar Index to tumble 10% in 2025. Since gold is priced in USD, the Dollar’s struggles have made it more attractive to overseas buyers eager to diversify their holdings away from U.S. Treasuries in protest of President Donald Trump’s tariff policy.

The significant uncertainty has also made antsy investors far more interested in gold than Treasuries as a safe haven.

“Safe haven dollars can purchase gold, an asset that doesn’t produce income, at an all-time high without a risk parachute, or they can buy Treasuries at multi-decade lows with a yield of 4% to 5% to cushion downside price risk,” said Garner in a TheStreet Pro post. “Ironically, the masses select the former and pass on the latter.”

Many are indeed giving up on Treasuries’ relatively juicy yields, fearing the worst. That may not be the best move, though, for newer gold bugs, given that gold has already rocketed to all-time highs this summer.

Troubling times always increase interest in gold, and this isn’t the first time that gold has put on a show.

In 2011, gold similarly rallied sharply to all-time highs amid uncertainty around major banks and the economy, and aftershocks following the Great Recession, which was still fresh on investors’ minds.

Related: Major analyst resets gold price target after shocking economic data

Remember the S&P cut the U.S. debt rating for the first time in history in August 2011 because of the growing deficit, prompting a massive 5.5% drop in the S&P 500 on Aug. 8. The situation was so bad that Warren Buffett famously back-stopped Bank of America on Aug. 25, providing a cash influx in exchange for preferred stocks and warrants that eventually made Buffett’s Berkshire Hathaway a mint when risk assets found their footing and gold lost its luster.

Topshop returns to the high street, but can it get its cool back?

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AFP via Getty Images A woman dressed in a black dress waves the back of the dress behind her on a catwalk in Trafalgar Square, with crowds either side of her watching on.AFP via Getty Images

A model presents a creation at the first Topshop catwalk in seven years in Trafalgar Square on Saturday afternoon

For teenage girls like me in the 2000s and 2010s, going into a Topshop store was like being transported into a fantasy world.

There was music! Makeup! And fashion! All under one roof – with Topshop clothes often found on the pages of Vogue alongside high-end couture.

But somewhere along the way, things went wrong.

“Topshop lost its cool,” said fashion journalist Amber Graafland.

“And when that happens, it’s hard. Fashion is a fickle beast, people move on quickly.”

Then in 2020, its owner, Sir Philip Green’s Arcadia group, collapsed. All of Topshop’s physical stores shut soon after.

But Topshop is now launching a major comeback.

Standalone stores are returning to the High Street, Michelle Wilson, managing director of Topshop and Topman, confirmed to BBC News.

And on Saturday, Topshop hosted its first catwalk show for seven years in Trafalgar Square, central London. Long-time brand muse model Cara Delevingne was among those there.

Getty Images for Topshop A model in a velvet pink jacket and black top stands in front of mingled crowds in Trafalgar Square.Getty Images for Topshop

Cara Delevingne, who has long been associated with the retailer, attended the Topshop & Topman show in Trafalgar Square

It seems absence (and nostalgia) makes the heart grow fonder. As rumours of Topshop’s imminent return have been met by a wave of affection on social media, particularly among millennials and Gen-Z.

But industry experts say it will take more than nostalgia to make Topshop 2.0 a success.

‘They need to entice younger girls’

One of the challenges that Topshop will face is attracting a new wave of shoppers through the doors.

Its previous core following are now women in their late 20s and 30s, but it can’t just rely on them, says Graafland.

“They will need to work hard to entice younger girls in,” she said.

What might help, though, is the nostalgia trend that has taken over social media feeds and High Streets in recent months (Joni jeans, anyone?)

Topshop’s team, for their part, think they can attract both older and newer groups.

“We want to deliver for those that are nostalgic for a brand that they felt like they lost,” Wilson said.

“But we absolutely want to appeal to a new demographic as well.”

Then, there’s the fashion. For me, shopping in Topshop as a teenager made me feel like the ‘it girl’.

On Saturdays, you’d breeze through racks to find the one item that justified taking money out of your barely-there bank balance.

When you bought it, you’d act nonchalant. “Oh this old thing? It’s from Topshop,” you’d tell your school friends, as if you could afford it all the time.

And I wasn’t the only one. Huge crowds would throng to the London landmark store to witness the launch of new ranges from A-listers like Beyoncé and Kate Moss.

Getty Images Crowds at the launch of Kate Moss' collection at Topshop, Oxford StreetGetty Images

The launch of a new Kate Moss Topshop collection would always draw large crowds to the flagship Oxford Street store

In the 90s and 00s, designers “used to laugh at High Street fashion”, said Wayne Hemingway, a designer and co-founder of Red or Dead.

“They couldn’t keep up with the trends. Topshop was the only one that did.”

Hemingway, who worked with Topshop through its heyday, said a large part of its success was down to the team behind it, including Jane Shepherdson, its hugely influential brand director.

“They brought in second hand clothes for example, that’s normal now, but back then it was seen as absolutely radical to have a shopping department store doing that,” he said.

“You had the collaborations, the London Fashion Walk catwalk, all this design and excitement at High Street prices. It was so fresh, everyone wanted to be part of it.”

But over time, what people were looking for changed – and Topshop didn’t always keep up, said Graafland.

“They offered that unique London look. Then the girls who shopped there grew up, and they didn’t want that look anymore,” she said.

“You cannot afford to take your finger off the pulse for one minute in fashion.”

AFP via Getty Images A woman dressed in light blue denim walks down a catwalk in Trafalgar Square, London.AFP via Getty Images

Crowds turned out for Topshop’s fashion show in central London on Saturday

She added that Topshop 2.0 would benefit from the fact its core aesthetic – the London girl look – is back in style, and that not many other retailers are offering it.

“If you look at the High Street now, there’s a strong Spanish presence, with the likes of Zara, and also a Swedish presence with H&M. When Arcadia collapsed, we lost that Britishness,” she said.

She added that a lot of the High Street is “playing it safe right now”, and that could also work in Topshop’s favour if can “get that cool edge back”.

Topshop’s team is confident that it can still win over shoppers with its trademark London-based swagger.

“We still think there’s a huge gap in the market for that,” Wilson said.

“The most important thing that we won’t forget, and maybe got forgotten about towards the end of the previous era, is that product is everything.

“It has to be the best quality product, the most fashionable product for our customer base, and bringing that at good value.”

And then there are the prices

Getty Images Kate Moss is seen in the window of Top Shop on Oxford Street as she launches the Kate Moss collection on April 30, 2007 in London
Getty Images

Few people will forget the buzz around the Kate Moss collection in 2007, and the red dress she wore in the window for the launch

Topshop’s popularity peaked in the heady years before the cost of living crisis. Its team are aware of the stiff competition it now faces.

A pair of Topshop jeans will easily set you back about £50, whereas Chinese fast fashion giant Shein offers jeans for about £17.

“If we’re just comparing Shein, then yes, I think most brands on the planet are at a higher price point than Shein,” Wilson said.

But she added: “We know that when we offer great fashion and great value for money then the product does sell very well, so absolutely no concerns about that to be honest.”

While Topshop might not churn out new pieces at the breakneck speed of its online-only rivals, in the past, it’s still faced questions over its environmental record.

For younger shoppers, this can be an important factor in deciding where to go.

Wilson, however, indicates the higher prices reflect a more sustainable model.

The firm’s focus, she said, is very much “on the livelihoods of people within the supply chain that we partner with and also the environmental impacts of the brand”.

‘There’s got to be a buzz around it’

Shutterstock A picture of Kate Moss in front of a Topshop signShutterstock

After Sir Philip retail empire collapsed, the Topshop brand was bought by Asos.

You can still buy the items online on its website – but now, in-store shopping is coming back.

Topshop’s return to the High Street starts this month, with products set to be available to buy in certain stores.

But of course, the real interest is in the standalone stores which Wilson said are “definitely” coming back.

She wouldn’t give a date for their return, but said the aim was to open stores across the nation.

Topshop is choosing to relaunch at a time when the High Street continues to struggle. Just days ago, fashion accessories chain Claire’s collapsed into administration.

But Wilson said lessons have been learnt after what happened to Topshop 1.0.

“We’re just making sure we do it in the right way so that we don’t over-expand ourselves,” she said.

As for the stores themselves, it remains to be seen if they’ll have the same vibe as before.

For me, it was where I met friends after school, tried on eye shadow for the first time, and listened to DJs pumping out dance music.

In some stores you were able to order skinny caramel lattes, get your hair and nails done, and maybe even get a piercing or two if your mum wasn’t watching.

“Fashion is only part of the story. It’s about selling a lifestyle and an experience,” Graafland said. “There’s got to be that buzz around it.”

Topshop’s team say they won’t necessarily be replicating what it used to do, but rather, “finding ways to bring that into 2025 and do interesting things”.

Overall, the hopes are high.

“They will get the girls to the stores, I don’t doubt it,” Graafland said.

“The question is whether they can keep them there.”